Branding, Logo Design, Stationery Design
Motorsport Personnel is a successful motorsport recruitment agency based in Manchester, and operating nationwide, their team provides staff of the highest quality to the fast paced world of Motorsport. Bringing power to the most exciting international Motorsport Teams.
We consulted directly with the CEO of the company to understand which direction they were heading to and their long term goals in order to create a brand that would accurately reflect their business.
We picked the race track to symbolize their field, as they cover all racing motorsport teams from vehicles to bikes, further, selected a colour palette of shades of blue, gray and silver to strategically appeal to their target audiences – motorsport teams professionals, their sponsors and stakeholders.
In terms of shapes we balanced the curves of the race track, which embrace a friendly and approachable attitude with pointy polygon to reflect the sharp and highly skilled approachwith their clients.
We also created a full stationery set for their business which used the same palette and strong geometric shapes in order to enhance their empowering, dynamic, professional and technical characteristics, which were also primary brand objectives.
Art Direction & Design. Kladi Vergine
Paper. GF Smith
Print. Digital Indigo by ColourOption